Reclaim Your purpose.
Rewrite success.
Rebuild our future.

Are you ready to align your personal ambition with civic responsibility?
Join the Mission Generation and build the blueprint for meaningful work.

The Mission Generation is the compass for those navigating a new world where the old career scripts have collapsed. The institutions we know—public, academic, and corporate—are fracturing under the weight of converging crises: AI disruption, ecological collapse, political polarization, and geopolitical conflict. These are not isolated shocks. These are tectonic shifts that are reshaping the very definition of work.


Whether you’re a first-time job seeker, midlife pivoter, or a legacy-minded leader, you might be struggling with big questions about your job, your purpose, and your future. Career advice used to hinge on picking a career and sticking with it, but the average person today will have four to six careers in their lifetime—not jobs, careers! While we no longer have the luxury of career stability, we can use that to our advantage and chart a career path where we do not have to choose between work that is solely lucrative, impactful, rewarding, or worthwhile.


The Mission Generation introduces a new framework for career planning that is not defined by your age. Whether Boomers, Gen X, Millennials, or Gen Z, the “Mission Generation” is united by its refusal to accept broken systems. You can become a changemaker and builder, confronting the barriers that block purposeful work and restoring meaning where institutions have failed. But to navigate this new map, you need the navigational resources that create stability while you pursue your mission. You need The Mission Generation.

"We all seek to build a meaningful career, but that’s easier said than done. Finally, we have a guide that shows us how to do it. Read Arun Gupta and Thomas J. Fewer’s wonderful  The Mission Generation to deploy your ambition in service of others.” 

—Arthur C. Brooks, Harvard Professor and #1 New York Times bestselling author

With The Mission Generation, you'll discover:

The four forces blocking your path to meaningful work and how to move past them

How to build “Compass Capital,” or the six resources—financial, mission, trust, health, learning, experience—that create stability and growth when everything else is shifting

The Mission Flywheel: a method for turning personal conviction into lasting impact

Stories from all four generations—a Gen Z mission-driven tech founder, a Millennial policy innovator, a Gen X corporate refugee, and a Boomer legacy builder—highlighting how mission transcends age

When you join the Mission Generation, something shifts within you. Work stops feeling like a grind you endure and starts feeling like a craft you're building. You stop asking, “Am I good enough?” and start asking, “What needs doing?” You find your people across age divides you thought were insurmountable. Purpose becomes permission. 

 

The Mission Generation's charge is clear: Reclaim purpose across every age and stage.
Redefine success beyond outdated scripts. Rebuild our future—together. 

 

We’re already building and you can have a role in it. Join us with The Mission Generation.

“At a time when technology is reorienting what we do for work, The Mission Generation is a reminder that answering why we work is what really matters. This incisive book will inspire people at every level to create impact that strengthens business and communities and helps build a better future for all.”


—Julie Sweet, CEO Accenture

"We told a generation to find their calling, then trapped them in career systems built for a world that no longer exists. The Mission Generation shows the way forward: when your skills serve something larger, you gain clarity, confidence to cross boundaries, and credibility that opens up incredible opportunities. Mission isn't sacrifice—it's your competitive advantage."


—Michael M. Crow, President, Arizona State University

“People are shocked when they find out we're friends given our politics. But we've learned that our most meaningful contributions come when we cross lines others say we shouldn't. Gupta and Fewer give us language for what we've been doing- prioritizing our sense of ‘mission.’ That’s why this is the first book we've endorsed together. Read it to understand the way forward for yourself and your world.”


—Van Jones & David Urban, CNN Senior Political Commentators

“If you want to feed the world, you have to start with one plate of food. Then you gather the right people and ingredients, and scale together. The Mission Generation is the recipe for turning ambition into service and skills into impact. The world doesn't need more people waiting to be told how to help. It needs you showing up and taking action today."


—José Andrés, Chef and Humanitarian

“When we established the United States Space Force, we set out to design an organization combining service with innovation, our national security required it. The Mission Generation came running to us in great numbers. This book explains why and provides the guiding tools for those seeking a higher civic purpose.”


—General John W. Raymond  (retired), USSF

"The challenges we face today demand a generation of leaders dedicating their full-time energy to taking them on. The Mission Generation helps point the way to lives of impact that help put the world on a better trajectory—and why waiting is the only real risk.”


—Wendy Kopp,  Founder, Teach for America

“As institutions struggle to keep pace with accelerating change, this book equips individuals to find clarity, experiment boldly, recruit allies, scale their impact, and sustain themselves along the way—transforming disruption into direction. The most meaningful work of my career has emerged at the intersections of the public and private sectors and across political divides, and this book is meant to show rising leaders that such cross-sector, cross-party collaboration isn’t an anomaly—it’s the future.”


—Gina Raimondo, Former Secretary of U.S. Department of Commerce, two-term Governor of Rhode Island, business executive

“The magic our nation is seeking is found in the missions that we embrace together. I have spent my life alongside people committed to something larger than themselves, and I've seen both individuals and outcomes improve most powerfully when they are fueled by a bold mission. The Mission Generation provides the formula for bringing a purpose-driven approach to our toughest problems—and this is the path to victory.”


—Justin Fanelli, Chief Technology Officer, US Navy

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About the Authors

Arun Gupta

Arun Gupta is a venture capitalist, Lecturer at Stanford University, and Adjunct Entrepreneurship Professor at Georgetown University. He is CEO of NobleReach Foundation, which is focused on catalyzing and inspiring a renewed spirit of national service through innovation.

Thomas J. Fewer

Dr. Thomas J. Fewer is an Assistant Professor of management at Rutgers University School of Business–Camden. Thomas's research tackles important questions at the nexus of business, politics, and government, and his work has been published in leading academic journals and has been featured in The Wall Street Journal and on National Public Radio (NPR).

NobleReach is bringing the speed and impact of innovation to the scale and purpose of government, giving America’s most talented minds the opportunity to make a difference.

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